RAFAELNADAL.COM redesign

RESPOSIVE WEBSITE

ABOUT THIS PROJECT

Working directly with Rafael and his management, I was tasked with creating the design direction for his new official website for the 4th time in a row. This last time however, the digital strategy called for a more seamless experience on desktop, mobile and tablet devices. 

After managing his website for years and knowing his fan base pretty well, I looked at other player’s websites for insipiration and researched in detail the ATP (The Association of Tennis Professionals) website in order to help us improve our UX and coverage of content. 

Based on my findings, it was decided the new layout would make a bigger emphasis on daily news content area at the top, give fans more information about his schedule and day-to-day whereabouts, increase visibility of Rafa’s social interactions as well as what’s trending around the world, have the ability to go back in history when you search for articles and interviews and finally, make this site the most personal, most accurate, and reliable source of Rafa news on the internet. 

Role: Visual Designer, Art Director, Head Editor and Web Manager